FIDE

Year

2026

Discipline

Brand identity

Course

Communication Design 5

Deliverables

Mark, type, print, digital

The conceptual FIDE rebrand explores how a highly recognizable institution can be rebuilt through a limited visual system without losing its authority. The project began with the challenge of modernizing the identity of the International Chess Federation while retaining the structure, discipline, and competitive intelligence associated with the game.

FIDE emblem, prior identity — 01The old FIDE emblem gives way to the new monogram, built from the geometry of a chess square.

FIDE monogram, new identity — 01The old FIDE emblem gives way to the new monogram, built from the geometry of a chess square.

02Primary wordmark in the brand grotesque.

03Fully prototyped website for FIDE.

FIDE staff badge on lanyard — 04Staff badge. Identity applied at close range.

FIDE A-frame street sign for the Candidates Tournament — 05Street wayfinding. A-frame for the Candidates Tournament.

06Festival app experience for FIDE's events.

07Instagram Stories for match coverage.

2026 Candidates Tournament tee, front and back — 08Tournament merchandise. Tee front and back.

Instagram post templates for FIDE match coverage — 09Social templates for match coverage and announcements.

Next project

Gerbert Sans