R.FM

Year
2026
Discipline
Brand identity, website
Deliverables
Mark, system, site
Role
Design, build

R.FM is a brand identity and website for a music and culture publication.

The system is built around a modular wordmark and a strict editorial grid that holds across formats. The site treats each article as a composition. The brand carries from the mark through to the way issues are archived.

01Primary wordmark. A punctuated monogram that scales from favicon to building side.
02Lockup variants. Issue number, department, and byline forms.
03Homepage. The issue index.
04Article template. Type-led, with a controlled image column.
05The editorial system across article types.
06Print extension. Issue cover and masthead.
Next project
Local